The Internet's Best Practices for Ministry

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Welcoming Guests and First Impressions

The sermon starts in the parking lot, and the impression you make for your guests on Sunday morning during the first 10 minutes will be indelible.

Technology and The Church

Leveraging technology for ministry can be an incredible blessing. But it can also be fraught with problems and pitfalls. Learn how to use technology well.

Vision and Leadership

Our God longs for leaders to request of Him to do that which they cannot. Faith filled vision, leadership and risk are key ingredients for ministry.

Preaching and Communication

You know and understand how challenging it is to communicate. It is hard to get and capture people's attention. Learn how to communicate effectively.

Creativity and Innovation

Being creative means asking the right questions and making new associations. Discover new and creative ideas for your ministry.

Showing posts with label Communication. Show all posts
Showing posts with label Communication. Show all posts

Two Communication Keys Can Double Your Organization

guest post by Mike Loomis:

Years ago, after selling my second business, I took some time off, painted our house, and volunteered time at our church.

To my surprise, in three months I was the executive pastor, serving 350 people and about seventy-five volunteers!

Two years later, the church attendance doubled to seven hundred. Volunteer involvement doubled as well, despite being a “mobile” church, with three different venues in those two years, and in a city with lots of churches. There were plenty of other challenges as well.

In hindsight, I credit two important elements in the growth of the church. Add these apply to any organization, business, or nonprofit.

1. Tell People Why the Organization Exists

It might sound elementary, but I challenge you to really examine this point for yourself.

Assuming you’re not the only option in a fifty-mile radius, why should people commit to your organization? What does the leadership believe is most important for this community? Communicate this—clearly and often.

One way of looking at this is to be clear on what your organization is not about. In other words, have the courage to be lovingly unapologetic…

“We hope you love our church (or conference, or restaurant, etc.) but here’s what we’re focusing on, and here’s what we’re not so great at - and we’re okay with it!” Just make sure you communicate the “why."

Once you start trying to please everyone, you’ll please no one. As an added bonus, your joy will decrease and your stress will increase!

2. Make Daily Choices Based on Your “Why”

Lack of follow-through is why many savvy employees and potential customers roll their eyes at “Mission Statements.” Face it, these globs of words get stale on a forgotten web page or poster and rarely are used in daily decision making.

Legendary organizational cultures are built by difficult decisions, based on a clear vision. (Click to Tweet)

Every week you’ll be asked about some new “must-do” idea. Most of these suggestions will be terrific—but that’s also why most new businesses, and churches, self-destruct. They try to be all things to all people.

People can sense when an organization is rudderless. How?

They simply look at actions.

In an effort to stay ahead of the competition, my past businesses were always temped to stretch outside our competencies. And the church I helped lead was almost derailed by well-intentioned forays into all kinds of distractions. The amount of effort we expelled, and the amount of pressure we exerted on people, was huge. And fruitless.

And you know what? Few really wanted these programs in the first place, least of all the senior leader.

Say no thanks.

People respect an enterprise that’s clear about their purpose and sticks to their focus. Communities are hungry for dependability and stability. You can’t have positive brand positioning when you’re chasing lots of good ideas at the expense of your great idea.

The best communication is not words anyway, the best communication is action. (Click to Tweet)

People in your organization, and those in your community, will appreciate focused, consistent leadership, where words and actions paint a clear picture.

Why does your organization exist? I challenge you to answer that question, and dare you to stick with the vision on an hourly basis!

Mike Loomis helps people launch their dream projects and books. Since starting and selling two businesses, hes strategic partner to bestselling authors, non-profits, publishers as well as startups, and aspiring messengers. He and his wife live in the mountains of Colorado with their pet moose.

Your Website Is Still The Best Way To Communicate [Infographic]

Are you curious how your nonprofit, church or ministry's marketing and outreach compares against other organizations? Which marketing and social media channels are most important to those in the non-profit sector? Do you share the same challenges faced by other organizations?

All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report. Here are some highlights from the report and the infographic below:
  • Your church and ministry's website is still the most important communications channel. 
  • Facebook, Twitter and YouTube remain the top three social media sites for nonprofits.
  • Your peers in other ministries are posting to Facebook at least once a day.

How Often Should Your Ministry Communicate?

Perhaps as you plan around all your communication channels, your ministry and organization are constantly asking - to what frequency should we be communicating? Of course, the right answer for your organization depends on many factors, your audience, the relationship you have with the people, their expectations, etc...

Yet perhaps you need some averages to use as benchmarks and to start the discussion? Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report.

Twitter Updates: Multiple times a day

Facebook Updates: At least once a day

Email Appeals: Quarterly

Email Newsletters: Monthly

Direct Mail Appeals: Twice a Year

Direct Mail Newsletters: Quarterly, assuming you send one. A third of nonprofits won’t send one at all.

(ht: Kivi's Nonprofit Communication Guide)

The Shocking Truth On How Churches Communicate

Big Church
How churches communicate based on their size may surprise you. You may be thinking the larger the better, but is that notion really true?

The Unstuck Group dug a little deeper to find the differences of church communication between small and large churches. Small churches being those with 1-499 and large churches being those with over 500.

Look at the infographic below and see if any of the winners in the side by side comparisons surprise you? How does your church stack up?

6 Simple Rules To Make Your Next Presentation Memorable

Giving a presentation in front of an audience is difficult enough, giving it accompanied with an awful powerpoint - well that makes your presentation simply deadly. Powerpoint is the most misunderstood, misapplied and misused presentation tool today. And even with all the books, blogs and videos that teach and instruct on how to use powerpoint well, many people still abuse it. Follow these 6 simple rules and your powerpoint presentation will go from "sucks" to "stellar".

  1. Include Only One Key Point per Slide - To many presentations crowd the slides with too much information.
  2. Pay Attention to the 3-Second Rule - According to graphic designer and presentation guru Nancy Duarte, you should look at each slide and ask: "Will the audience understand what I'm trying to communicate in 3 seconds?" If your honest answer is no, then whittle it down.
  3. Have a Bold Opening Slide to Grab the Audience's Interest Early And To Make a Wow Impression
  4. Make Sure You Pick an Easy-to-Read Font - This means that you should use nothing smaller than 24 pt.
  5. Create a Coherent and Consistent Look and Feel - Every slide should feel like it's part of the same story. Keep a consistent template and color scheme throughout.
  6. Use Images to Visualize and Explain - Images make content 55 percent more memorable than words therefore use them generously.

Why You Should Consider Shutting Down Your VoiceMail

from a recent Bloomberg post:
Forget about leaving a voice mail at Coca-Cola's Atlanta headquarters. Send a text instead. 
Office voice mail at the world’s largest soft-drink maker was shut down “to simplify the way we work and increase productivity,” according to an internal memo from Chief Information Officer Ed Steinike. The change went into effect this month, and a standard outgoing message now throws up an electronic stiff arm, telling callers to try later or use “an alternative method” to contact the person.
And it makes sense that companies would want to get rid of voicemail, because people are. In 2012, Vonage reported its year-over-year voicemail volumes dropped 8%. More revealing, the number of people bothering to retrieve those messages plummeted 14%. Very few people now want to take the time to listen through a 90 second voicemail. And those that do check it, do so mostly out of obligation, because it is still a communication bucket out there that needs to be checked and processed.

With so many ubiquitous and more productive methods - such as texting, email and instant message to communicate - voicemail seems to an anachronistic technology holdout like the fax.

As a leader, what do you do with voicemail? To you use and rely on it much? Would you ever consider dumping it?

Communicate Well And Don't Put People To Sleep

A couple of days ago we discussed "7 Simple Yet Powerful Ways To Improve Your Presentation". As a follow up to that post, especially concerning the statement on avoiding, "Death by Powerpoint", here is a great infographic to further illustrate. Follow these simple rules, and you will be guaranteed to have powerpoint presentations that will be set apart from most - and your audience will call you blessed.

Powerpoint Infographic

(ht: Youth Ministry Media)

7 Simple Yet Powerful Ways To Improve Your Presentation


You have a task before you. You've been asked to give a presentation at a conference or at a professional meeting in front of your many colleagues. You now have to craft and prepare an informative yet compelling presentation. One thing you are certain of, you know and are confident with the material. That is not the problem.

The problem and issue is "HOW" to share it. How to package the presentation in such a way that is compelling and engaging for your audience? Here are some tips that might help.
  1. Share real and authentic stories. Avoid just sharing facts and information. Share inspiration. Stories compel and captivate your audience. They are more likely to remember your story than facts and figures.
  2. Entertain as much as inform. Have fun and use humor with your presentation. If you are enjoying your presentation it is likely your audience will too. 
  3. Avoid "death by powerpoint". You can see these posts HERE and HERE that discuss in more depth the issue of using powerpoint properly. But suffice it to say, don't fill up powerpoint slides with wordy text and outlines that you end up reading to the audience. 
  4. Set expectations at the beginning. Forecast for your audience what you are going to cover and your presentation's expected outcomes. 
  5. Don't abuse the time. Don't go over your designated time. People will stop listening to you once you go long and abuse the time you have.
  6. Provide your audience with at least one tangible takeaway. You must answer the question for your audience, "So What?" In other words, what difference or improvement will what they just heard make in their life. 
  7. Repeat. Repeat. Repeat. Repetition is the key for your audience to learn. Repetition makes what you said, STICKY!

Growing Your Congregation With Digital Technologies

Digital Church

guest post by Alan Riley
Christian Millennials represent a growing group of faith followers who are looking online to find spiritual engagement in video. A recent report from the Barna Group says that technology is significantly impacting the way today’s Christian Millennials obtain religious content and connect with their churches. Its findings show that 7 out of 10 Christian Millennials read scripture on a screen, and 6 out of 10 practicing Christians search for spiritual content online.

These numbers are important because they present an opportunity for pastors and houses of worship to expand their audiences by applying a myriad of digital technologies that are available today. Through live streaming, video on demand, mobile, smart television apps and 24/7 broadcast channels, churches can deepen their connection to people, reach a broader audience, and expand their mission online. This is the promise of a “Digital Church.”

At Piksel Faith, we have conducted our own research on this topic by surveying 500 self-identified Christians about their digital and “traditional” church-related activities and content consumption. We’ve found that more than half of all the respondents to the survey said they are searching for spiritual content online, and of those doing so, the majority is doing the searching on a smartphone. Respondents were eight times more likely to say digital content made them feel more connected to the church than they were to say it made them feel less connected, and almost half are reading scripture online or using social media to bolster their connection with God. According to these findings, going digital is crucial to a church.

If you want to truly become a digital church, here are some tips:

Always be “on”. For churches to become truly digital, they need to give their members regular access to what’s happening within their congregations. The best way to do this is to employ a 24/7 video network. This allows the “doors” of a church to always be open - with continual access to sermons, speakers, scriptures, and other relevant church topics. By having a 24/network, a church will have the ability to deepen its relationship with the congregation.

Employ digital signage. More churches are incorporating digital signage into their congregations and for good reason - digital signage is a primary way for churches to share important information. It delivers several distinct advantages, including flexibility with announcements and uniting the community. Plus, if you have a convenient solution, it can be easy to create and update content.

Encourage members to keep their mobile phones ON. With the widespread use of mobile technology to stay connected, today’s more progressive churches are encouraging the congregation to keep mobile phones turned on during sermons as a way to share messages that move them, via social media and live chat apps.

Embrace Social Media. Social media is a critical tool for message amplification, and one that should be fully embraced by ministries. Today’s technologies let pastors syndicate their videos directly to social media networks such as Facebook (and others) at the same time their videos are being made available to their 24/7 networks.

If you are a pastor, you can reach anyone, anywhere, anytime with a genuine embrace and understanding of today’s technologies. You have an invaluable opportunity to grow your congregation by forging effective digital strategies and chart more secure digital futures in a world that is increasingly online oriented, especially among Christian Millennials. It is an opportunity not to be missed.

Alan Riley is the VP of Sales at Piksel Faith, committed to working with church leaders to master new digital mediums. A self-confessed nerd, photographer, writer and guitarist, Alan is also an active part of the worship ministry at GracePointe Marietta Church. Connect with him on Twitter @AlanRiley or @PikselFaith.

5 Keys To Effective Sermon Prep

excerpted from Chad Brooks

I remember when I first started preaching. There was no rhyme or reason to how I prepared. I just started typing with an empty document and hoped for the best. Later, I took a few notes from my Bible and started at least working with a basic idea in mind.

Over the last several years I have put a pretty good rhythm into place. These are five essential practices that I believe will help anyone’s sermon preparation.

1. Read. That’s it. You have to be reading. Read many different types of writing; articles, magazines, the newpaper and online. Read books related or unrelated to ministry. You will be surprised how much material you begin building up in your head.

2. Have a holding tank. Find a way to capture this information. I use Evernote and a Field Notes notebook. Between the two, I always have something with me. I organize Evernote with three folders to keep me moving forward and specific notebooks and folders for sermons I am researching/writing and preparing. 

3. Have a preaching calendar. This is the best way to stay ahead and make sure you are preaching the whole counsel of God. It also is a huge help to the folks who assist in worship.

4. Ask others. Asking other people what they need to hear from church and letting them in on the preparation and visioning part of sermon work will not only be a help to you, but teach others about the holy act of preaching and preparation.

5. Find/build and stick to a preparation rhythm. This is one of the hardest, but most rewarding practices. Learning to get this built into your weekly schedule will transform your sermon preparation. It will keep you on task and getting done early in the week (no one likes to write a sermon on Saturday).

The Science Of Stage Fright

from TED Ed:

Heart racing, palms sweating, labored breathing? No, you’re not having a heart attack -- it’s stage fright! If speaking in public makes you feel like you're fighting for your life, you're not alone. But the better you understand your body's reaction, the more likely you are to overcome it. Mikael Cho advises how to trick your brain and steal the show.

(ht: TED Ed)

How To Speak With Passion & Purpose

As we are on vacation during these next couple of days, Ministry Best Practices will be posting the "Best of" articles on different topics that have been some of the more popular posts over the years.

Today we will be looking at how we communicate. Being able to communicate well is one of the most important skills within ministry. We are constantly communicating - particularly speaking. So how do you move past simply being a mediocre speaker to one that communicates well? Do you want to learn how to speak with clarity, purpose and passion? We trust these articles below from Ministry Best Practices will help you in the quest.

There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.- Dale Carnegie

5 Keys To Sermon Prep That Will Bring Power To The Pulpit

from Alistair Begg:

I remain fascinated by the variety of approaches that preachers take in preparing their sermons. In our preparation, as well as in our delivery we must ‘to our own selves be true.’ When I am asked to summarize my method of preparation, I mention the following points, which I learned from the late Leith Samuel….

1. Think yourself empty. As strange as it may sound, we must be careful to ensure that we do not avoid sound thinking. The temptation to respond emotionally to a passage (this is how this makes me feel) is not unique to our listeners. If we are to have ‘thinking’ congregations it is incumbent upon us to be ‘thinking’ pastors’! We do not want to be uncertain by the time our study ends, but it is surely right and proper to begin with the perspective, ‘I must know what this says, and I must learn what this means.’

2. Read yourself full.

3. Write yourself clear. Aside from the essential empowering of the Holy Spirit, if there is one single aspect of sermon preparation that I would want to emphasize, it is this. Freedom of delivery in the pulpit depends upon careful organization in the study. We may believe that we have a grasp of the text, only to stand up and discover that somewhere between our thinking and our speaking things have gone badly awry. The missing link can usually be traced back to the absence of putting our thoughts down clearly.

4. Pray yourself hot. There is no chance of fire in the pews if there is an iceberg in the pulpit! Without prayer and communion with God during the preparation stages, the pulpit will be cold. In 1752 John Shaw reminded the incumbent pastor beginning his charge in Cambridge, Massachusetts: ‘All will be in vain, to no saving purpose, until God is pleased to give the increase. And in order to do this, God looks for prayers to come up to His ears. A praying minister is always the way to have a successful ministry.”

5. Be yourself, but don’t preach yourself. A good teacher, like John the Baptist, clears the way, declares the way, and then gets out of the way.

7 Crucial Questions To Ask Yourself Before You Preach

from Francis Chan:

  • Am I worried about what people think of my message or what God thinks? (Teach with fear)
  • Do I genuinely love these people? (Teach with love)
  • Am I accurately presenting this passage? (Teach with accuracy)
  • Am I depending on the Holy Spirit’s power or my own cleverness? (Teach with power)
  • Have I applied this message to my own life? (Teach with integrity)
  • Will this message draw attention to me or to God? (Teach with humility)
  • Do the people really need this message? (Teach with urgency)

(ht: Blog of Dan)

The Anatomy Of A Great Message

from Michael Lukaszewski and the Rocket Company:
Any great sermon or message is going to be first and foremost founded in the scriptures and God-honoring. But great sermons and messages share the same “anatomy” of great stories. Today, I wanted to share with you an infographic that highlights how to “build” these different sections of your message. After you’ve prayed, meditated on God’s word, and have a burden for what you’re going to preach, this outline will help you build a great sermon.

How To Best Get Your Message Across

It’s about clarity of message

How do you as a church, ministry or nonprofit leader best get your message across to your audience. Here are a couple of pointers that might help:

  • Speak to your audience – remember you are an insider...don't assume your audience knows and understands what you know.
  • Tell them what you want them to do – be specific, don’t just ask for “help” or “support” 
  • Focus on benefits and outcomes – demonstrate how their support or efforts have made a difference
  • Engage – don’t broadcast – communications messaging should encourage two-way communication 
  • Messages should be real time, relevant and remain flexible
  • Show and tell – incorporate visuals to capture attention, help make an emotional connection and cut through the clutter

How Can I Avoid Filler Words When I Speak?

Do you find yourself coming back to using certain repeated and "filler words" like um or er when you speak? If so, it can detract from the power and impact of your message. Below are some tips to help reduce those filler words when public speaking.

excerpted from Lifehacker

First: Relax
Let's start by saying: don't fret over this too much. The more stressed you get by it, the more anxious and nervous you're going to sound, which is really what we're trying to get away from in the first place. It's okay to let a few filler words slip out. After all, it's a natural part of speaking. No one's going to think less of you if you say "um" once in awhile. The goal is to avoid saying it every three words. 

Pause Before You Speak
If you're having a conversation or debate with someone and you jump in as soon as possible, you're probably going to use more filler words. Instead, pause to think out your next statement before you speak. You may need to become a bit more comfortable with silence, but it can help reduce those filler words. 

Slow Down
This goes along with the last tip, but it bears mention: don't be afraid to slow down a bit. If you talk too fast, you're likely to get a little tongue-tied, especially if you haven't quite figured out what you're going to say next. If your mouth moves faster than your brain, you're going to use a lot more filler words. If you slow down, you'll not only cut out the filler, but you'll be much more understandable, which is crucial if you're giving a speech or presentation.

Listen to Yourself
Next, set aside some time to listen to yourself talk and try to figure out where your filler words are most common. Some people recommend recording yourself, but it's hard to get an accurate view of your speech in such a controlled situation. Still, it may work for you. Others recommend putting a rubber band on your wrist and switching it every time you catch yourself saying "um." You could even have a friend listen to you and raise their hand every time they hear you stumble, which would help you catch on very quickly.

Practice, Practice, Practice
In the end, the old saying holds true: the best way to get there is practice, practice, practice. Practice that speech as much as possible before you give it. The better you know your speech, the more confident you'll be and the less you'll stumble. Remember, even in a speech, the occasional um isn't the worst thing in the world—it's how people naturally speak.

Read whole post HERE

ONE Simple Trick To Beat Your Fear Of Public Speaking

from Lifehacker:

Public speaking isn't easy, so it helps to have every trick in the book at your disposal to beat your fear. The next time you have to speak in front of an audience, you might want to introduce yourself to them at the door, suggests Dumb Little Man.
Greet people as they walk into the room. Simply stand at the door and introduce yourself as the speaker. For bonus points, ask people if they have any questions in advance. That will ensure you are aware of the audience's expectations and what they hope to get out of your speech. Boom. You're no longer speaking to a room full of strangers. You're speaking to new friends.
The post from Dumb Little Man has some other neat tips on how to be an effective speaker, including a professional speechwriter secret: printing out your speeches in size 18 font or larger so it's easily readable from a distance.

(ht: Lifehacker)

10 Things You Should NEVER Say When Speaking

from The Next Web:

Often people make the same mistakes, give the same excuses or deliver the same basic errors when they get on stage to speak to a live audience.

The easiest way to lose an audience is to make a mistake in the first minute, and that is exactly where most mistakes are made. 

Here are a list of 10 things you shouldn’t say during presentations:

1: I’m very jet-lagged/tired/hungover
Not sure where this comes from but one in five presentations at any conference will start with an excuse. ‘They only invited me yesterday’, ‘I’m really tired from my trip’ or another lame excuse that the audience really doesn’t want to hear. We, the audience, just want to see you give it your best. If you feel like shit and can’t give it your best than maybe you should’ve cancelled. Take a pill, drink an espresso and kill it!

2: I’ll get back to that later
If you happen to stumble upon an audience that is eager to learn and interact you should always grab that chance and enjoy it. If someone has a question that you will address in a later slide just skip to it right away! If someone is brave enough to raise their hand and ask you a question you should compliment them and invite the rest of the audience to do the same. Don’t delay anything.

3: Can you hear me? Yes you can!
This is how a lot of people start their talk. They will tap a microphone three times, shout ‘can you all hear me in the back’ and then smile apologetic when it becomes clear that, yes, everybody can hear you but nobody raises their hands.

It isn’t your responsibility to check the audio. There will be people for that. If you speak into the microphone and you get the impression that it’s not working, just relax, count to three, and try again. If you still think the sound isn’t working just calmly walk to the edge of the stage and discreetly ask the moderator to check for you. Smile at the audience and look confident. Assume it all works until the opposite has been proven, then stay calm and wait for a fix.

4: I can’t see you because the lights are too bright
Yes, when you are on stage the lights are bright and hot and it will be difficult to see the audience. But they don’t have to know about all that. Just stare into the dark, smile often and act like you feel right at home on there. Feel free to walk into the audience if you want to see them up close. Don’t cover your eyes to see people but politely ask the lights people to turn on the lights in the room if you plan to count hands or ask the audience a question. Even better, talk to the lights people in advance so they are prepared when you are going to ask them.

5: Can you read this?
The common rule is to make the font size on your slides twice the size of the average age of the audience. Yes, that means that if you expect the audience to be 40 on average you are stuck with a font size of 80 points. You won’t be able to fit a lot of text on the slide that way, which is a good thing, and brings us to the next point.

6: Let me read this out loud for you
Never ever, ever, ever in a million years add so much text on a slide that people will spend time reading it. And if you do, make damn sure you don’t read it out loud for them! The best way to lose your audiences attention is to add text to a slide. Here’s what will happen when you have more than four words on a slide; people will start reading it. And what happens when they read it? They will stop listening to you!

Only use short titles on your presentations and memorize the texts you want them to read. Or, if you MUST include an awesome three-sentence quote, announce that everybody should read the quote, then shut up for six seconds so they can actually read it.

7: Shut off your phone/laptop/tablet
8: No need to write anything down or take photos, the presentation will be online later
9: Let me answer that question right away

10: I’ll keep it short
This is a promise nobody ever keeps. But a lot of presentations are started that way! The audience really doesn’t care if you keep it short or not. They’ve invested their time and just want to be informed and inspired. Tell them “This presentation is going to change your life” or “This presentation is scheduled to take 30 minutes, but I’ll do it in 25 minutes so you can go out and have a coffee earlier than expected.”

Read entire post HERE

7 Alternatives To Sunday Morning Announcements

from unseminary:

Ministry leaders think if they just get their event or program “promoted from the stage” people will flood into it. Church communications people are peppered with requests all the time for people wanting to get “their deal” in the announcements. The urgency from those leaders leans towards desperate. However, the more you talk about on a Sunday morning the less effective the messaging for everything is. You need some solid ways to say “no” to other ministry leaders by providing alternative communication channels.

Direct Emails: Each of your ministry areas needs to cultivate an email list of people who are interested in their area. This is a critical skill for communication today. 

Cause Foyer Chaos: Church is fun … right? How could you bring a little piece of the event you are promoting to the foyer on the weekend? Taking the students on a Camping Trip? What if you figured out how to serve s'mores to guests? (And then hand them an info sheet on the event.) Is your small group ministry launching off for the fall? What if you brought a living room into the middle of the foyer? 
Social Media: How can you engage your people to get “talking” about the ministry program through social media channels? The goal here isn’t just to “call to action” but to create content that spreads dialogue about the ministry initiative. Ask some questions related to the topic on Facebook. Take some pictures of your team prepping and post them on Instagram. Think conversations not signups. 

Information Cards: As people are leaving the service have your ushers hand out a small printed piece that has all the information you are attempting to communicate as well as a compelling ask to join. Make sure to train your ushers to be friendly and to ask your people if they would like the cards.
Call People  

Snail Mail

Kill It

(read the whole post at unseminary)